What is the Imaging Research Center?

The IRC seeks to assert public interests in the research and development of the media and data systems that now permeate every aspect of our lives. Private sector agendas and public sector agendas overlap significantly. They are both essential. However, they are not the same. They are incented differently. As one of dozens of media and visualization research centers in the US that is embedded in a public university, we take asserting the needs of the public very seriously. To this end, we ask: What are our media and data systems doing for us, with us and even to us? How are they helping us address our most serious challenges? What can we do to make them better? To this end, we develop and assess new configurations of visual and audio technologies, new media forms, and new approaches to content.


To integrate thinking and expertise across disciplines to learn what new configurations of digital media technologies, forms, and approaches can best serve public interests while remaining accountable to the public at all levels: global, community, and individual.

To engage our students in this collaborative, active-learning and innovation project in order to complement classroom and individual learning.


We envision a world in which digital media systems, tools, and practices are optimized for public interests that include sustaining a strong and inclusive democracy, promoting and supporting health and wellbeing, and increasing the impact of factual knowledge on our collective and individual choices.