Despite the enormous influence digital devices and media now have on nearly every aspect of our lives, publicly-supported research into how these tools and practices might better serve public interests is still new and somewhat rare. Our lives are now more convenient, and we are more entertained from moment to moment than we could have imagined just a few years ago. But important questions remain. Do news media have to divide us? Despite better communication why are we making so little progress on our longstanding challenges? Can digital media do a better job serving public health and education?

While private interests and public interests are both important, they are not necessarily the same. Media research in the public interest might not raise revenues for stock holders (though it might lead to profitable ideas), it could reduce the costs and increase the effectiveness of public health and education, thereby reducing the drain on public coffers, building human capital, and increasing wellbeing.

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Ways to Give
Donors most commonly make gifts online or by check. You can make a secure one-time or recurring gift by visiting the UMBC Giving site at Simply click on “Make a Gift” and write “Imaging Research Center” in the “Other Designations” field. You will receive an immediate e-mail confirmation of your gift, followed by a thank you and receipt from UMBC within a few weeks, which you may use for tax purposes.

Checks should be made payable to the UMBC Foundation and mailed along with a completed gift form to:
UMBC Foundation
Office of Institutional Advancement
1000 Hilltop Circle
8th Floor Administration Building
Baltimore, MD 21250

Be sure to write the name of your gift designation “Imaging Research Center” in the memo area of the check.
For more information about how to give, please visit the UMBC Giving site at or contact our office of Annual Giving at 410-455-3377.